Our Story

Designs Never Again, DNA is all about bringing your dream of custom jewellery into existence. As the name goes, DESIGNS NEVER AGAIN truly cater to your individual niche style that is never to be repeated for another. Just as no two diamonds are alike, our designer jewellery remains yours and yours only, designed and crafted for you and never again for another. From the rarest coloured diamonds to the most precious natural stones to choose from, DNA offers design concepts that are sacrosanct to the craftsmanship of jewellery making. It’s the DNA promise to help you find your personal style with DNA Diamonds and Precious stone, that remains distinctive only to you.